Funnier than Fiction - Milwaukee Brewers

Okay, i've heard of some weird & tasteless promotional ideas, but this one tops them all. Believe it or not, the Milwaukee Brewers recently hosted a "Prostate Exam Night". Kind of sounds like a joke you'd expect to hear on Southpark or Baseketball. Fans willing to drop trou and undergo a rectal exam in a trailer in the stadium parking lot were rewarded w/a pair of tickets to a future game. Hmmm, kind of makes you wish for bobble head doll night, doesn't it?

The straight news: http://www.msnbc.msn.com/id/18560179/
The smart ass version: Dead Spin

Don't get me wrong, i'm all for prostate health, but IMHO there's a time & a place for everything. Here are my questions: 1) kind of sucks for female baseball fans, or are they going to follow up w/mammogram or even (God forbid) pap smear night? 2) Who on earth thought this was a good idea? ;)